Mojtaba ‘Moj’ Dehghanpour opens the door to Yourdental Wellness, winner of New Apply London on the 2024 Non-public Dentistry Awards.
Islington in north London was an space Mojtaba ‘Moj’ Dehghanpour had solely glimpsed whereas passing by means of as a dental scholar at Queen Mary College through the noughties. Years later, after enduring lengthy commutes to Kent by way of an usually congested M25, a buddy impressed him to start out a brand new chapter – establishing a squat apply nearer to dwelling.
This time, he noticed Islington by means of a distinct lens. Viewing the neighbourhood with a contemporary perspective and a mature enterprise head, he was drawn to Higher Avenue. This vibrant, populated stretch of the A1 buzzed with youthful power and had an irresistible pull.
A holistic method
Yourdental Wellness is a part of the increasing development in personal dental clinics prioritising a holistic method to well being and wellbeing. Along with normal dentistry, orthodontics, beauty dentistry and implants, the scientific staff gives pores and skin and wellness therapies similar to vitamin infusions, acupuncture and a full complement of facial aesthetic procedures.
The clinic’s fashionable frontage and minimalist branding sit comfortably alongside the boutiques, stylish pubs, bars, various eating places, delis and low retailers that give the realm its eclectic and vibrant really feel. Vastly gentrified over latest a long time, kerb attraction issues to the inflow of younger and prosperous professionals, and Moj’s ‘dentist’ eye for aesthetic concord has served him nicely.
Beforehand a Bang & Olufsen retailer, the premises are located on a nook of a quiet aspect avenue, providing a double-fronted view. From both perspective, passers-by can absorb Moj’s considerate simplicity. Its fashionable architectural aesthetic, clear traces and minimalist tonal color palette give the modest sq. meterage an phantasm of area. The entrance desk, with its neat, rounded edges, the delicate flooring lighting and the glass balustrade on the staircase resulting in surgical procedures on the newly put in mezzanine, create the all-essential ‘wow’ issue.
Taking root
However let’s roll again to the place the seeds of this ambition took root. After graduating in 2007, Moj bought a coaching publish in Norfolk, turning into a companion within the apply and remaining there for seven years earlier than relocating to London. He additionally practised in Qatar, and each roles gave him a head begin.
Apply possession so early in his profession gifted him the scientific freedom to embark on programs to broaden his ability set; the Center East expertise an appreciation of latest design.
By 2016, Moj was working at Hospital Lane Dental and Implant Clinic in Kent – a multidisciplinary dental apply that, he says, was a ‘phenomenal place to practise’ and was based by Tony Auger and Richard Ebanks, who had opened the purpose-built personal dental apply in April 2007. Nevertheless, when the enterprise was offered to Bupa shortly after COVID-19, it served as a catalyst for change.
‘I felt it was time to finally do my own thing. I’d been commuting from north west London to Hospital Lane – at occasions a two-hour journey on the M25 – since September 2016, after I returned to the UK from Qatar. Actually, I solely gave up my affiliate position at Hospital Lane in December 2024. However, I felt there was a requirement for a distinct sort of dentistry in numerous areas in and round north London.’
Impressively, Moj was very hands-on along with his due diligence, taking annual go away over the Easter interval in 2022 for some thorough space analysis. He remembers: ‘I assumed I could possibly be with my household and discover potential alternatives. Nevertheless, when my spouse and son bought COVID-19, it left me extra time for my analysis.
‘Over that week, I conducted extensive Google searches and looked into multiple practices in and around the areas I considered commutable. Islington stood out as it mostly met the criteria I had in mind. It is a shorter commute from home, and it suited the type of clinic I wanted to open.’
Inspiration for the design of Yourdental Wellness got here from quite a few locations. ‘It was a combination of things,’ he says. ‘I love the aesthetic of the Apple store in Regent Street, but primarily, I was trying to recreate a video of a spa in Dubai – the look, feel, and colour palette. I also wanted a premium-sounding name.’
The apply aligns completely with the boutique-style choices within the space, which emphasise magnificence and wellness and mirror the ethos of close by companies similar to Pilates studios and skincare boutiques.
Going up
Regardless of being a massively saturated space – ‘there are eight other dental practices within a 15-minute walk’ – footfall has elevated month-to-month.
‘The young professionals we target often prioritise convenience and quality over loyalty, so they tend not to stick to a single dental practice, which may have worked to our advantage,’ Moj says.
January marked a milestone with record-breaking affected person numbers. Nevertheless, he’s cautious about discussing progress since opening its doorways on 10 July 2023.
‘Yourdental Wellness fits the area and clientele. Maybe if I had created the same brand and launched it elsewhere, it may not have succeeded,’ he laughs. ‘We initially invested in a marketing campaign, but in all honesty, it has been the quality of the team that has elevated this business – from the front of the house to our dental nurses and hygienists to managerial staff and our dentists and specialists. They all play an enormous role in ensuring its success. Dentistry is more than just the aesthetic of a practice, its branding and reputation.’
This was borne out not too long ago when Yourdental Wellness ticked all of the bins for the judges on the 2024 Non-public Dentistry Awards. Moj’s dedication paid off, because it scooped the New Apply London title and acquired a extremely counseled nod for its apply model and design.
Enhancing the affected person expertise
The three-storey apply has three surgical procedures, with a fourth deliberate this yr. He has invested massively in expertise and gear to reinforce the affected person expertise. The remedy centres are all from Belmont and match the clinic’s drive for effectivity, reliability – and luxury.
‘I chose Belmont treatment centres because the models are dependable workhorses. Once the fourth surgery is installed, we will have two Eurus S6s with a folding leg-rest and two Eurus S8s. Based on conversations with colleagues and experience, I know parts are readily available, and servicing is reliable. While I’ve labored with different manufacturers that target smooth, high-tech designs, they usually overcomplicate issues. I choose simplicity, sturdiness and affected person consolation.’
The last word determination
Regardless of an irrepressible enthusiasm for his chosen occupation and the huge successes it has introduced him, dentistry was not his past love.
‘I originally wanted to study medicine and got some work experience in various London hospitals. Then, one day, a consultant sat me down and talked me through the money and hours to dissuade me from that path. My dad knew a dentist and secured some experience in a practice. After two weeks, the dentist explained that his career choice gave him control over his hours and life, allowing him to enjoy his profession.’
The stark distinction in work-life stability between the physician and the dentist vastly influenced Moj’s profession alternative. ‘After those two weeks, I quickly rewrote my UCAS application and replaced “I’ve at all times had an curiosity in drugs” with “I have always had an interest in dentistry”,’ he laughs.
What began as youthful enthusiasm on paper has developed into tangible success. In February, Moj opened his second squat apply within the equally dynamic postcode of Maida Vale in west London. Yourdental Wellness – and Moj – appear poised for a capital future.
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